How to Create Viral Blog Titles
5 Secret Tips for Powerful Blog Titles
Using powerful blog titles the right way can greatly improve the number of people who actually read your blog posts and it will increase readership. Unless your readers click on your latest post from the main page they won’t read and act upon all the good idea’s inside, right?
What does your blog titles say to your readers?
Are they drab and make your subscribers head for the back button or do they breakthrough and meet your readers where they are in their head and make them want to read further?
If you’re struggling to get your blog posts read, there’s no better time than now to give your readers what they want.
These five quick tips will give you actionable steps you can utilize to craft great blog post titles that get noticed and have your readers begging for more.
Read on...
Maintain Relevance
Make certain your blog post title is appropriate for the subject of your content. A reader who comes to your blog expecting one thing, but receives something completely out of line with what was promised will not trust you anymore.
For instance, if you have a blog about dog training – don’t put up a blog titled…
“The #1 Way to Lose Weight Fast”
No one on your blog wants to learn about losing weight. Granted some might be interested in weight loss, but not from the marketing expert.
Remember, one goal of having an instant authority blog is to build expertise and trust with your readers.
Sending them off topic information will accomplish the complete opposite.
Make your blog Titles Short-Sweet and to the point
Let's be honest, people search and get so many results in the search engines these days it's hard to sift through the noise. If your blog title is mediocre or dull and boring the chances of your blog post getting read is slim to none. A good blog title should be short, sweet and to the point.
Get to the point without drawing it out too much.
There are many ways of accomplishing this. The one that works for your blog readers will depend on the subject matter. For instance, some people are drawn to a shocking headline, while others prefer humor and still others just want to know exactly what they are getting.
Here are just a few examples of short, sweet and to the point blog titles to help get the gears turning.
“How to Lose 17 Pounds in 5 Days”“The Shocking Truth about Dieting”“The Great Diet Hoax!”“Can You Really Trust Slim Fast?”
No matter which method you use to craft your blog titles, keep it short, sweet and to the point. Make your title stand out from the thousands of other blog titles your readers see every day.
Be Informative
One sure fire way to get your readers attention and make them click your blog post is to leave them wanting more. You probably already know this trick when it comes to the content within the body of your blog post, but did you know it works just as well with your blog title?
All you have to do is get your readers’ attention then peak their inner curiosity. It seems like everyone is born with at least a small bit of nosiness in their blood. Give them just enough to peak their interest without telling them too much.
Then they’ll follow your lead to learn the rest. It’s the old bait and hook method – works great at the lake and even better with a blog.
Test & Tweak Your Titles
If you want to make sure your blog titles are doing their job, you’ll need to test and tweak them a bit to get the results you’re after. All you have to do is look no further than your site stats.
Once you publish your post, from your dashboard in the left sidebar click on “site stats” To find your click-through traffic stats. You’ll be able to tell how many people read your post.
A better way to do this is to use a plugin called “Title Rotator”. You can find this plugin by clicking on plugins and “search”. Then use the keyword title rotator. The plugin allows you to input up to 3 blog titles and will rotate each title. This is an excellent way to track which one actually gets open and has the greatest impact on your readers.
After completing a few tests, take the results and learn from them. Make the necessary changes to get the best response. Remember, this works for future posts as well.
Your click rates will increase dramatically once you determine what makes your readers tick.
Learn from others
Using blog titles effectively is a matter of compiling attention-grabbing and thought-provoking words. Don’t just throw a title out and hope it sticks. Take the time to think it through.
Test it and make adjustments for future posts.
This might seem time-consuming, but the payback will be more than worth your effort. Once you see the difference these small, but extremely important tweaks will make your blog titles pop. You’ll be glad you made the time investment.
Speaking of time investment…
Secret for Creating Powerful-Viral Blog Titles
What if you don’t have the time to spend crafting a powerful blog title?
After all, you already spent anywhere from an hour or two creating the post. You may have to go to bed soon because you have to go to work in the morning.
What do you do?
I’ll tell you...
- Extract key triggers from the post itself and include them in the title.
- Open up a copy writing book and rewrite a proven headline into a blog title.
- Another trick I like to use are magazines. Go to hardtofindads dot com to read some of the best performing advertisements of all time... most still work!
Either way, each of these three methods could take a good 15 minutes.
If you enjoyed this post share it with your friends.
