Could Claude Hopkins Sell Domain Names Today?

What Claude Hopkins Can Teach You About Selling Domain names...

 

You may not know who Claude Hopkins is yet... If you could have the Father of modern advertising Claude Hopkins sit down with you and show you how to easily sell domain names, what would he say?  I am not him but I have studied every word he wrote over the last 15 years, I think what you will discover is what he would tell you to do.

Writing a direct response sales letters may be one of the hardest tasks that one has to do in when it comes to domain names. This is probably one of the reasons so many domain sellers fail. Writing a great sales letter that sells thousands or even millions of dollars of domain names, products and services may seem to some, to be an impossible unreachable goal.

 Research is the first and most important step before writing your first word.

Before there was ever a sparkle in anyone persons imagination of communicating as we did in the later part of the twentieth century, with 54K modems or even our now high speed cable and satellite services, blue tooth and wireless connections there were catalogs, specialized newsletters, news papers and radio.

Even before television there was one man that shattered traditions and broke  sales records through sales letters for many brands we know today, such as the Campbell soup company.

The First Step To Selling Any Domain Name

Claude Hopkins, the father of modern advertising as we know him today was hired by Schlitz beer to craft an ad campaign that would rescue the company from its slump in the beer market. Schlitz at the time was running about fifteenth in beer sales and was in deep trouble.

Hopkins went to visit the brewery in Wisconsin. He needed to research more about Schlitz brewing process. Hopkins knew that it was impossible to sell without a thorough knowledge of the product. After the tour he ask the board at Schlitz, Why don’t you tell people about all these steps you are taking to brew your beer?

Schlitz’s response was all breweries brew there beer about the same way.

Claude countered with this remark.

"The first one to tell the public about this process will gain a big advantage with the market."

Claude Hopkins, launched a major ad campaign for Schlitz that described in detail the company’s step-by-step, brewing process for making there beer. The campaign was so successful, within six months; Schlitz beer went from number fifteen to the number the one beer in America.

Today, there is not much discussion about the importance of research. This may be the reason why many marketing campaigns fail. Whether your selling a domain name, physical product, a service or digital one doesn't matter.

Domain brokers on Warrior Plus have missed this important step in my opinion. There sales letters are boring, dull, and don't pitch any benefits at all for purchasing the domain name they are trying to pitch too.

But at least they have a sales message where many other domain investors just try to sale through domain parking as depicted by the image above from BlogStreet .com which is parked at Sedo and selling for over $4,000.

Let me ask, would you be open to purchase "blogstreet" for the price they want? For me there really isn't any benefit to purchasing it. But to a domain investor that has done their research this domain is a gold mine.

Why? Because they are looking to buy a domain that is old and has built in traffic. For the average domain seller who buys domains to flip I suspect they would try to sale it for a lot less and be very happy.

What about the prospect? Let's take look at the gambling niche for a moment.If you ran across a betting site let's say, (and I am going to pick on Solo Ads King, for the moment...)
you want to sell a bundle of 3 domains and we will call the bundle full circle betting. You couldn't sale these as a bundle on a parking page. You would have to write a sales letter, right? of course you would.

So our first step is ...

How to Research Our Domain names

Approaching research requires the same steps for most writers.

1.  Know your product. For a writer to produce good a DM sales letter one needs to understand the product inside and out or it is going to show.
2. What interest you the most about this product? This is a great time to do some brainstorming, mind maps, decision trees, and feature writing. Have a little fun doing this step.
3. Conduct an interview session. Claude Hopkins traveled all the way to Schlitz brewery to interview and research more about his client and subject. An example of main questions to answer are:

• What is in it for your prospect?
• How can this benefit them?
• Why should I buy from you? (There should be a way to stand out from your competition. This is where good hard core research comes in to play.)
• Why should I pay the price you are asking for?
• What is your guarantee?
• How old is the domain?
• What exactly do I get when I buy your domain name?
• The biggest objection I have about this domain is…
• The biggest question I have about this domain is…
• what is he biggest benefit your proct will get by purchasing your domain name?

By interviewing yourself and researching to find these answers,  your sales letter will practically write itself!

Just in case you were wondering about the full circle betting bundle... Here is how I would present it.

Do you see the difference?

One needs to find the answer in research and position their offer with benefits, benefits and more benefits.

The moral of this story was to show you with just a little research, you can find the hidden gem that lies within any domain name, product and service. Once you have done all the research, your copy pretty much will write itself.

I would like to think, when Claude Hopkins walked out of that brewery, he had a little smirk on his face knowing that his campaign was already written and all he had to do was take Action.


Are you ready to take action with your own domain name sales letter?

Click here to see your options.


This is what Claude Hopkins can teach you about selling domain names. .

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Create Viral Blog Titles that Get Attention

 How to Create Viral Blog Titles

5 Secret Tips for Powerful Blog Titles

Using powerful blog titles the right way can greatly improve the number of people who actually read your blog posts and it will increase readership. Unless your readers click on your latest post from the main page they won’t read and act upon all the good idea’s inside, right?


What does your blog titles say to your readers?


Are they drab and make your subscribers head for the back button or do they breakthrough and meet your readers where they are in their head and make them want to read further?

If you’re struggling to get your blog posts read, there’s no better time than now to give your readers what they want.

These five quick tips will give you actionable steps you can utilize to craft great blog post titles that get noticed and have your readers begging for more.

Read on...

 Maintain Relevance

Make certain your blog post title is appropriate for the subject of your content. A reader who comes to your blog expecting one thing, but receives something completely out of line with what was promised will not trust you anymore.

For instance, if you have a blog about dog training – don’t put up a blog titled…
“The #1 Way to Lose Weight Fast”

No one on your blog wants to learn about losing weight. Granted some might be interested in weight loss, but not from the marketing expert.

Remember, one goal of having an instant authority blog is to build expertise and trust with your readers.

Sending them off topic information will accomplish the complete opposite.


 Make your blog Titles Short-Sweet and to the point

Let's be honest, people search and get so many results in the search engines these days it's hard to sift through the noise. If your blog title is mediocre or dull and boring the chances of your blog post getting read is slim to none. A good blog title should be short, sweet and to the point.
Get to the point without drawing it out too much.

There are many ways of accomplishing this. The one that works for your blog readers will depend on the subject matter. For instance, some people are drawn to a shocking headline, while others prefer humor and still others just want to know exactly what they are getting.

Here are just a few examples of short, sweet and to the point blog titles to help get the gears turning.

“How to Lose 17 Pounds in 5 Days”

“The Shocking Truth about Dieting”

“The Great Diet Hoax!”

“Can You Really Trust Slim Fast?”

No matter which method you use to craft your blog titles, keep it short, sweet and to the point. Make your title stand out from the thousands of other blog titles your readers see every day.


 Be Informative

One sure fire way to get your readers attention and make them click your blog post is to leave them wanting more. You probably already know this trick when it comes to the content within the body of your blog post, but did you know it works just as well with your blog title?

All you have to do is get your readers’ attention then peak their inner curiosity. It seems like everyone is born with at least a small bit of nosiness in their blood. Give them just enough to peak their interest without telling them too much.

Then they’ll follow your lead to learn the rest. It’s the old bait and hook method – works great at the lake and even better with a blog.


 Test & Tweak Your Titles

If you want to make sure your blog titles are doing their job, you’ll need to test and tweak them a bit to get the results you’re after. All you have to do is look no further than your site stats.

Once you publish your post, from your dashboard in the left sidebar click on “site stats” To find your click-through traffic stats. You’ll be able to tell how many people read your post.

A better way to do this is to use a plugin called “Title Rotator”. You can find this plugin by clicking on plugins and “search”. Then use the keyword title rotator. The plugin allows you to input up to 3 blog titles and will rotate each title. This is an excellent way to track which one actually gets open and has the greatest impact on your readers.

After completing a few tests, take the results and learn from them. Make the necessary changes to get the best response. Remember, this works for future posts as well.

Your click rates will increase dramatically once you determine what makes your readers tick.


 Learn from others

Using blog titles effectively is a matter of compiling attention-grabbing and thought-provoking words. Don’t just throw a title out and hope it sticks. Take the time to think it through.
Test it and make adjustments for future posts.

This might seem time-consuming, but the payback will be more than worth your effort. Once you see the difference these small, but extremely important tweaks will make your blog titles pop. You’ll be glad you made the time investment.

Speaking of time investment…

  Secret for Creating Powerful-Viral Blog Titles

What if you don’t have the time to spend crafting a powerful blog title?

After all, you already spent anywhere from an hour or two creating the post. You may have to go to bed soon because you have to go to work in the morning.

What do you do?

I’ll tell you...

• Extract key triggers from the post itself and include them in the title.
• Open up a copy writing book and rewrite a proven headline into a blog title.
• Another trick I like to use are magazines.  Go to hardtofindads dot com to read some of the best performing advertisements of all time... most still work! 

Either way, each of these three methods could take a good 15 minutes.

If you enjoyed this post share it with your friends.

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Writing copy with the success doctor Micheal Fortin

Writing copy with the success doctor Micheal Fortin

Video review coming soon

Learn from a legend in website Copywriting, click here now to get Video Interview today...

Screenshot from the Video

• Micheal talks about writing a million dollar sales letter for traffic secrets. The letter actually made a million dollars in one day
• How Michael met Sylvia and incorporated his business with hers
• What Michaels business focuses on today and why you should be too.
• Have you ever seen a humble copywriter? Micheal is one of the most humble.
• What is copy and how to make sales from it?
• What should your message be and how can you connect with the right audience.
• Why telling stories is o.k. but what you should do instead.
• Copywriting comes down to two things; you'll learn what these two things are and how to profit from it fast.
• The best way to dig out that special hidden gem in your product or service that will force people to buy from you. Gary Halbert style interview you can do this by yourself.
• If you're a copywriter you'll discover Why questionnaires are important and why you need to use them in your business.
• How to put together a questionnaire and what four questions you must ask before you even start to write sales copy.
• Do you know the level of awareness of your market? Micheal talks about his O.A.T.H. system to generate more sales from mobile buyers and desktop buyers and what you need to do to focus your copy on both types of buyers.
• How long should your copy be? You'll be surprised by Micheals answer and why you are doing it all wrong.
• How to handle rejection while getting started as a copywriter.
• Are sales letters dead? Find out how to get Micheals "Death of a Sales Letter," FREE and find out for yourself.
• Micheal tells the story of how he got the nickname "The Success Doctor." A great and inspiring story can't miss it.
• Video sales letter and what you should be doing instead.
• How to effectively use A.I.D.A. in your VSL that will increase sales and more importantly credibility.
• When to use VSL's and when you should use the written word.
• Why you should be a Psychic Copywriter. Micheal tells you how to give interactive information your prospect is looking for. If you don't know this, you may be out of business next week.
• Are webinars dead? Hardly, Micheal tells you how they have evolved and where you should focus your efforts.
• How to effectively use Udemy and other platforms like it to your advantage. This alone is worth the cost of the video interview.
• There's money to be made in project management but one of Micheals business "Work 4Hire" is a project facilitation company and he tells you what it is and what they do today.
• How you can take advantage of the App market and profit wildly!

You get the video and a pdf transcript of the video. Click here to get Writing Copy With Michael Fortin video interview right now! 

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2 Step Formula for Million Dollar Copy

Gary Halberts 2 Step Formula for Million Dollar Copy Writing Success

What is the 2 Step Formula for Million Dollar Copy?

It's definitely not your usual blog post on copywriting. For one thing, it will take you over 6 hours to digest this post. 

I highly suggest that you bookmark this site. That way you can come back to it.

"Million Dollar Copy" is different. It isn't a technique or a process. It's a way of thinking, a way of approaching copy that significantly increases your results.

I had spent the day cleaning, painting, decorating and installing my wife's new washer and dryer in the laundry room. It was after midnight when I posted and I wasn't in my right mind.
Actually, it was pretty stupid, and after writing this formula out I know now that I am really stupidly retarded.

Why?

Because... I could have packaged this up in a nice product and sold it.

You decide what it is worth.

That my friend is up to you to decide after you finish reading.

Now I am going to ask you to do two things for me.

First ...

 What I want you to do is sign up to the RSS or post a comment on this post.

or both.

You can say anything that you want to say but the one thing that I want you to put in the comment area below is how much you think this information is really worth to you?

Second... 

The second thing I would like you to do is go to this link and like my FB page.
that's it. I like to bounce Idea's off my friends when I am working on a product or copywriting idea. I would love to bounce idea's off of you. So, if you would like that sort of thing then like my page and comment below.

True to my word, I am going to hand to you on a golden charger today...





Gary Halberts 2 Step Formula for Million dollar Copy Writing Success.

I don't care how many books you've read, how many interviews you have to listen too, or letters you've written. I'm willing to bet that you're one of the 99.8% of marketers and writers who don't really "Get" what makes the true million-dollar copy.

 Gary Halbert, Dan Kennedy, John Carlton and the few others of crazy Top Notch copywriting rebels that have the balls to create powerful magnetic campaigns for their own products and more importantly someone else, that creates such a "Got to have it desires" with the buying public they are willing to take out a third mortgage on their home, dip into their children's college fund, or even, almost... sell their souls to get what is pitch to them in print whether online or offline consistently.

This is "Million Dollar Copy Writing"

Wife Of Famous Movie Star Swears

Under Oath Her New Perfume Does Not

Contain An Illegal Sexual Stimulant!

By the way, even if you've written copy that has sold $1,000,000 or more
If you think about what you're about to read here and test it in your writing and marketing you may quickly become one of the 2% who really gets the "Big Idea".

Gary Halbert, was a thinker, a tinker of his own mind and others. He wasn't afraid to get his hands dirty either. He was a tester too. In my post, I gave you two bullet points that reflect the power mind of Sir Halbert.

The first one about making $98,000 in a few short hours with a simple email.

 I listened to GH himself tell in an interview orchestrated by Micheal Fortain that he made after mailing his list. Right now I am on a new computer so, I haven't transferred my 200 gigs of information and swipe files over.

 I am playing this by memory.

 I don't remember what kind of product he was offering.

The perfume was for "Tova Borgnine" and according to his son Bond Halbert, Gary was working on her campaign when he saw an ad for making your own perfume. When he found out the main ingredient for perfume and the scent that most women like he himself had a jeweler make a nice bottle for him and created his formula perfume for her.

Gary then wrote her campaign spending a few months in thought and a half a day writing the copy for the space ad that literally had the Fire Marshall's and police department almost close down Tova's perfume debut.

You really couldn't make this stuff up.

2Step Formula

The hotel I believe was the Ritz Carlton and Tova rented a hall that held 7,000 people and officials were sending thousands away after the hall was filled to capacity. It almost caused a riot. I might be wrong about the name of the hotel like I said...

(writing this on the fly with none of my research.)

Gary had a 2 step process or formula for creating not only Million Dollar Copy, but the 2 step process has nothing to do with writing.

The writing process is secondary to these 2 skills you need to master.

Skill #1 The Marketers "Big Idea" Mindset:

 Listening intently to your client according to Gary, in his newsletter "The Big Idea," and from his son Bond, had a childlike interest in listening to his clients about there product.

He would throw question after question until his client's life was about all suck out of him. Ok, that was a little intense, but he would have an all day long questions session hammering them about there product taking it apart to it's most basic elements and then try to figure out how to build it back.

Dwelling on all of the facts that he pulled from his client's brain and there begins the process of a million dollar copy writer's mindset.

Gary would spend weeks in this process alone.

He probably had several notebooks filled with idea's that he would play out in his mind.

This is considered the perfect "money getting campaign."

Bond had said in one of his commentaries, Gary would be doing something else- washing the dishes when the Big Idea would strike. He would stop what he was doing and write the idea down. This process leads to...

Step #2 Patience of a Million Dollar Copy Writer

It takes time to research.

I should say it takes time and lot's of patience to research a product until you have extracted all of the nuggets and swept the dust fragments from the floor.

You can research like Gary once did until you knew that pizza, wasn't just a pizza anymore.

 The "Conception" a pizza that is far tastier, with the freshest ingredients that this earth can produce.

So, what makes your pizza better than Moe's?

It is not the ingredients, because Moe's has the same vendors as you do.

It is not the special sauce your grandma Ida passed down.

What makes your pizza so much better, tastier, fresher, and cheaper than your competitors?

 It is your story.

Yes, you need to find out or research the history of your products,.
Digging deep until you find the big idea that will change your product from coal to a diamond.

I have seen many Copywriters, ask 10 questions about a product and come back a few days later with a sales letter in hand.

Does the letter create sales?
Yes, it probably does.

However, does it create magnetic sales like Gary's campaign?
The perfume that Halbert created for Tova, in 1982, was still selling on QVC a decade later. Can we say that about our products?

It is in these two area's, The Marketers "Big Idea" mindset and Patience of a Million Dollar Copy Writer that makes the difference between a mediocre copywriter and a Million dollar Copywriter.

It isn't luck and it isn't being in the right place at the right time.
Sir Gary of Halbert, has stated that if you learn how to write good copy it wouldn't matter what kind of economic upheavals you are in.

You will always be able to make sales through copywriting.

That isn't a direct quote, by the way.

Like I have said, even veteran copywriters miss these two easy steps.
It makes a world of difference.

HEy did you like this post?

So, how much was the Big Idea worth to you?

Don't forget to leave a comment below and subscribe to the RSS feed.

P.S. Following is the interviews of Gary Halbert that inspired this post.

Interview #1

Interview #2

Interview #3

Interview #4

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