2 Step Formula for Million Dollar Copy

Gary Halberts 2 Step Formula for Million Dollar Copy Writing Success

What is the 2 Step Formula for Million Dollar Copy?

It's definitely not your usual blog post on copywriting. For one thing, it will take you over 6 hours to digest this post.

I highly suggest that you bookmark this site. That way you can come back to it.

"Million Dollar Copy" is different. It isn't a technique or a process. It's a way of thinking, a way of approaching copy that significantly increases your results.

I had spent the day cleaning, painting, decorating and installing my wife's new washer and dryer in the laundry room. It was after midnight when I posted and I wasn't in my right mind.
Actually, it was pretty stupid, and after writing this formula out I know now that I am really stupidly retarded.

Why?

Because... I could have packaged this up in a nice product and sold it.

You decide what it is worth.

That my friend is up to you to decide after you finish reading.

Now I am going to ask you to do two things for me.

First ...

What I want you to do is sign up to the RSS or post a comment on this post.

or both.

You can say anything that you want to say but the one thing that I want you to put in the comment area below is how much you think this information is really worth to you?

Second...

The second thing I would like you to do is go to this link and like my FB page.
that's it. I like to bounce Idea's off my friends when I am working on a product or copywriting idea. I would love to bounce idea's off of you. So, if you would like that sort of thing then like my page and comment below.

True to my word, I am going to hand to you on a golden charger today...

Gary Halberts 2 Step Formula for Million dollar Copy Writing Success.

I don't care how many books you've read, how many interviews you have to listen too, or letters you've written. I'm willing to bet that you're one of the 99.8% of marketers and writers who don't really "Get" what makes the true million-dollar copy.

Gary Halbert, Dan Kennedy, John Carlton and the few others of crazy Top Notch copywriting rebels that have the balls to create powerful magnetic campaigns for their own products and more importantly someone else, that creates such a "Got to have it desires" with the buying public they are willing to take out a third mortgage on their home, dip into their children's college fund, or even, almost... sell their souls to get what is pitch to them in print whether online or offline consistently.

This is "Million Dollar Copy Writing"

Wife Of Famous Movie Star Swears

Under Oath Her New Perfume Does Not

Contain An Illegal Sexual Stimulant!

By the way, even if you've written copy that has sold $1,000,000 or more
If you think about what you're about to read here and test it in your writing and marketing you may quickly become one of the 2% who really gets the "Big Idea".

Gary Halbert, was a thinker, a tinker of his own mind and others. He wasn't afraid to get his hands dirty either. He was a tester too. In my post, I gave you two bullet points that reflect the power mind of Sir Halbert.

The first one about making $98,000 in a few short hours with a simple email.

I listened to GH himself tell in an interview orchestrated by Micheal Fortain that he made after mailing his list. Right now I am on a new computer so, I haven't transferred my 200 gigs of information and swipe files over.

I am playing this by memory.

I don't remember what kind of product he was offering.

The perfume was for "Tova Borgnine" and according to his son Bond Halbert, Gary was working on her campaign when he saw an ad for making your own perfume. When he found out the main ingredient for perfume and the scent that most women like he himself had a jeweler make a nice bottle for him and created his formula perfume for her.

Gary then wrote her campaign spending a few months in thought and a half a day writing the copy for the space ad that literally had the Fire Marshall's and police department almost close down Tova's perfume debut.

You really couldn't make this stuff up.

2Step Formula

The hotel I believe was the Ritz Carlton and Tova rented a hall that held 7,000 people and officials were sending thousands away after the hall was filled to capacity. It almost caused a riot. I might be wrong about the name of the hotel like I said...

(writing this on the fly with none of my research.)

Gary had a 2 step process or formula for creating not only Million Dollar Copy, but the 2 step process has nothing to do with writing.

The writing process is secondary to these 2 skills you need to master.

Skill #1 The Marketers "Big Idea" Mindset:

Listening intently to your client according to Gary, in his newsletter "The Big Idea," and from his son Bond, had a childlike interest in listening to his clients about there product.

He would throw question after question until his client's life was about all suck out of him. Ok, that was a little intense, but he would have an all day long questions session hammering them about there product taking it apart to it's most basic elements and then try to figure out how to build it back.

Dwelling on all of the facts that he pulled from his client's brain and there begins the process of a million dollar copy writer's mindset.

Gary would spend weeks in this process alone.

He probably had several notebooks filled with idea's that he would play out in his mind.

This is considered the perfect "money getting campaign."

Bond had said in one of his commentaries, Gary would be doing something else- washing the dishes when the Big Idea would strike. He would stop what he was doing and write the idea down. This process leads to...

Step #2 Patience of a Million Dollar Copy Writer

It takes time to research.

I should say it takes time and lot's of patience to research a product until you have extracted all of the nuggets and swept the dust fragments from the floor.

You can research like Gary once did until you knew that pizza, wasn't just a pizza anymore.

The "Conception" a pizza that is far tastier, with the freshest ingredients that this earth can produce.

So, what makes your pizza better than Moe's?

It is not the ingredients, because Moe's has the same vendors as you do.

It is not the special sauce your grandma Ida passed down.

What makes your pizza so much better, tastier, fresher, and cheaper than your competitors?

It is your story.

Yes, you need to find out or research the history of your products,.
Digging deep until you find the big idea that will change your product from coal to a diamond.

I have seen many Copywriters, ask 10 questions about a product and come back a few days later with a sales letter in hand.

Does the letter create sales?
Yes, it probably does.

However, does it create magnetic sales like Gary's campaign?
The perfume that Halbert created for Tova, in 1982, was still selling on QVC a decade later. Can we say that about our products?

It is in these two area's, The Marketers "Big Idea" mindset and Patience of a Million Dollar Copy Writer that makes the difference between a mediocre copywriter and a Million dollar Copywriter.

It isn't luck and it isn't being in the right place at the right time.
Sir Gary of Halbert, has stated that if you learn how to write good copy it wouldn't matter what kind of economic upheavals you are in.

You will always be able to make sales through copywriting.

That isn't a direct quote, by the way.

Like I have said, even veteran copywriters miss these two easy steps.
It makes a world of difference.

HEy did you like this post?

So, how much was the Big Idea worth to you?

Don't forget to leave a comment below and subscribe to the RSS feed.

P.S. Following is the interviews of Gary Halbert that inspired this post.

Interview #1