Mobile Search: 8 Idea’s That Really Work

Mobile Marketing, the Next Billion Dollar Industry?

Smart Internet Marketers, watch trends. Some follow and some don’t. There is a new trend that is shaping the way people use the Internet. It’s called Mobile Marketing and it is already geared to be a billion dollar industry by the end of 2019.

With more and more people using mobile cell phones it is predicted that by the end of 2015, 81% of Americans will be using smart phones. Global businesses are developing their own mobile platforms, while smart internet marketers are getting ahead of the trend by building sites that are responsive to the new technology.

As smart phones are increasing by the day, it is more important than ever to have a marketing strategy in place. This blog post will give you 8 useful idea’s that really work while you get mobile. 

Mobile Idea #1

Offer special discounts for mobile users they can’t get from anywhere else not even your regular website. Using special mobile only plug-ins or software on your website, will allow you to offer special coupons, discount codes, or even a special report that computer users won’t be able to see from their desk top or laptops.  Mobile devises usually require customers to elect to receive information, make it worthwhile for them to do so by offering greater discounts or better offers for your mobile fans.

Mobile Idea #2

Viral Incentive’s are useful for your growing mobile marketing campaign. This idea came to mind from my years of list building, and creating products. Think about this, if you find an app that is useful to your niche you can always go to over elance or script-lance and hire a coder to create an app much like the one you found that will be even more useful to your niche. Offer the app to mobile to followers as a viral incentive to get people join your mobile number. By doing this one thing you will be able to gain a greater number of willing participants for your campaign, and will build invaluable brand loyalty. All you did was create a viral incentive.

Mobile Idea #3

As a mobile marketer, you can make affiliate commissions from selling mobile phone services from your mobile site to your followers easily. After a few sells you may even ask for a higher commission. Never hurts to ask, right. The way to do this is by shopping for the best mobile company that has an affiliate program. Then look for bargains, coupons, etc. and send a text out with an offer. 

Mobile Idea #4

Do you speak the Geek? Before you create any mobile campaign you need to know the difference between QR (quick Response Codes) and 2D (2 Dimensional Matrix code) in your mobile campaign. The QR code is a bar code that smart phone users can scan with the camera installed and go to a website url, or watch a YouTube video that you created as part of your campaign. The 2D bar code is much like the barcode you find on products, like can of v vegetables.  The code is similar to a 1D or linear code but stores more information. By speaking the Geek, you can relay how to use the different codes to your followers for your mobile campaign. Just keep in mind that not all mobile users understand how to leverage new technology.  It’s up to you and the success of your campaign to teach your followers how and why to use your code.

Mobile Idea #5

Get the opt-in, by using a 3^rd party service Provider for your mobile messaging. Like the hay days of email marketing using Aweber or constant contact, mobile messaging is similar. You need to get the opt-in by creating value for your mobile customers. A dedicated opt-in database provider is the best option.. This will allow you to provide your customers with a much better value and a great experience while simultaneously giving you a bigger bang for your buck so to speak.. Use this idea along with Mobile Idea #2 and #3 and you won’t be able to stop people from opting in to your mobile number.

Mobile Idea #6

Attract an ever growing audience from social media. Here’s the idea; if you were to set up a hot dog stand and had the choice of any street in New York City, where would you set up? The answer isn’t the busiest street. It should be where the hungriest people gather at one time. Yankee Stadium.

That’s why you need Social media.  We all know social media isn’t a buyer’s market yet it is a place where the crowd hangs out. You can find interested potential customers with your offering when it comes to mobile marketing. See Mobile idea #4. 

Mobile Idea #7

Think Global Act Local. The mobile market isn’t going to slow down anytime soon. At least not until something comes along to replace it. As a mobile marketer you should think like a consultant in your local area. Talk to businesses about setting up their website to attract local mobile customers. There are super markets and other retail franchises that are using mobile marketing within a 500 foot radios to send a message of their specials. Your local market could do something similar. You can snuff your competition if you think global and act local.

Mobile Idea #8

Mobile SEO is the way to go! When you think of your local market and the way your mobile customers use their devises, how do they find a good auto mechanic, or dentist in your area? They use the search browser app.

Example:

You want to find a Mexican restraint in Hawthorne California. You just tap in “Mexican Restaurants Hawthorne CA.” and out pops a page or two of Mexican restaurants for that local area. You do this when setting up your website for mobile and using keywords in your content to drive search bots and get listed.

Now - if your into ranking websites on Google, Bing, Yahoo, or any of the other major search engines, like I am and have been for the last 9 years, then you know that getting into the big G’s 3 pack is a coveted position and could earn you thousands of dollars worth of client work.

With these hand pick mobile marketing ideas you have just discovered, you can start to devise a competitive and engaging mobile marketing campaign to attract your audience, drive sales, create more loyal relationships, and ensure that your brand, products, and services are always just a keyword away.

That’s why you need to get mobile by utilizing these 8 ideas that really work.