The Cross-Up Sell model Every PLR Seller needs to know

 The Cross-UP Sell Model For PLR Sellers

As an owner of your own PLR business there is no better time to make extra income than by up selling or cross selling your prospect. It is good practice and your customers will actually thank you for doing so. Just think for a moment the last product that you bought. Did the product vendor offer an upsell or cross sale?

More importantly  did you buy any of them?

The up or cross selling strategy works for any business or even service businesses.  importantly it works like gangbuster for PLR sellers.  If you don’t know the difference between these two strategies let me help you understand.

Here the scenario, your prospect is about to become a buyer of your PLR product. They’ve already clicked on the “buy now” button from your snazzy sales letter. They’ve got their credit card out and they’re ready to complete the order form. A prospect simply doesn’t get any “hotter” than this. And that’s why it’s a great time for you to suggest they increase their order by buying something else.

There are two ways to do it – either by offering an up sell or a cross sell.

Let me explain…

The Up Sell Model

An upsell is when you offer your buyer a “premium” version of the product they’re about to purchase. A real-life example is when the McDonald’s clerk asks you if you want to “super size” your order.

And here are two other examples:

·         Your main product is a dog training manual. You offer the “premium” version, which includes videos depicting what’s taught in the manual.

·         You’re selling seats to a seminar. You offer buyers the opportunity to purchase the seminar recordings for just $50 more.

I know many PLR sellers when creating a PLR product actually create extra content from the product to sell as upsells. This could be two or three chapter they wanted to include but would take the product in a different direction. Or they will create videos from the content as an enhancement to the product for the upsell.

Cross Sell Model

A cross sell is when you suggest that your buyer purchase a related product, perhaps one that will even enhance their enjoyment of their original purchase. The real-life example is when you order a hamburger and the McDonald’s clerk asks if you’d like to add fries to your order.

Here are two other examples:

·         You’re selling a book about dog housetraining. You suggest that your buyers would also enjoy a manual about dog obedience training.

·         You’re selling seats to a social media marketing seminar. You cross sell a manual that teaches Facebook Advertising.

The cross sell, could be a little difficulty finding just the right product to cross over with your product. Most PLR sellers generally package another plr product that they created in a similar category, but I don’t recommend doing this.

Instead I do highly recommend…

Find PLR Partner to Cross With

As a PLR business owner you should get to know your competition not only learn about their products and services, but to potentially joint venture with them as well.  You can easily find partners by joining niche Facebook groups, marketing forums, or getting another PLR sellers email address and simply asking other vendors to create similar products to yours.

However, there are other ways to do joint ventures with other PLR sellers and product creators.

Examples:

• Create a product together. Just get on the phone using a bridge line like SKYPE, interview each other and an hour or so later you’ll have one or even two products. This one works well with the upsell Model.

• Co-promote by recommending each other products.

• Act as guest bloggers on each other’s blog.

• Put cross sells and backend offers on your websites for your partner’s products (and he/she does the same for you.)
In conclusion

You just discovered not only what an upsell and cross sell are but you also learned how to get other PLR sellers to help you build your business. Now, don’t just read this blog post and walk away instead, take action by actually creating an upsell, cross sell, or JV with another plr seller in your niche.

Don’t forget to share this post with your friends.